For E-commerce Businesses
Boost Your Ad Spend ROI with Precision Tracking
John Doe
Digital Marketing Expert
Enhanced Tracking
Differentiate new vs. return, online vs. in-store purchases.
Optimized Campaigns
Focus on first-click acquisition and new customer imports.
Small Flower: Revolutionizing Ad Spend for 8x ROAS
Small Flower approached us with a common challenge: optimizing their ad spend across multiple platforms. We implemented a strategic overhaul that led to significant improvements in their return on ad spend and overall revenue.
Our Proven Process for Ad Spend Optimization
We follow a systematic approach to ensure every dollar of your ad budget works harder for you.
Ad Audit & Tracking Setup
We start by auditing your current ad setup and deploying advanced edge tag tracking to differentiate purchases.
Step 01
Optimize for New Customers
Our strategy focuses on optimizing for first-click acquisition and importing new customer data for precise targeting.
Step 02
Creative Strategy & Video Editing
We develop a tailored creative strategy and edit videos for diverse Meta campaigns, moving beyond DPA feeds.
Step 03
Budget Reallocation & Revenue Growth
We strategically reallocate budget from underperforming channels to maximize ROAS and drive top-line revenue.
Step 04
01
Clearer Analytics
Gain deep insights into your ad performance, differentiating between new vs. returning customers and online vs. in-store purchases.
02
Optimized Spend
Shift your budget to where it performs best, maximizing your return on investment without increasing total expenditure.
03
Increased Revenue
Achieve significant top-line revenue growth by focusing on effective strategies and creative execution.
What Our Clients Say
Hear directly from business owners who have experienced remarkable results with our ad optimization strategies.
"Their approach to ad tracking completely changed how we view our marketing. The clarity on new vs. return customers is invaluable!"
Emily R.
Owner, Online Boutique
"We went from struggling to hit 3x ROAS to consistently achieving 8x. The creative strategy for Meta was a game-changer!"
Michael B.
E-commerce Manager, Tech Gadgets
"Our revenue increased by 26% without spending more on ads. The team's expertise in reallocating our budget was brilliant."
Jessica L.
Founder, Sustainable Apparel
Deep Dive: Small Flower's Ad Transformation Journey
Explore the detailed strategies and outcomes that led to Small Flower's outstanding results.
Austin, TX, USA
Small Flower
John Smith
Founder
Project details
Audited existing ad setup, deployed edge tag tracking for precise purchase differentiation (new vs. return, online vs. in-store).
Results
Achieved 8x ROAS (from 2-3x), 26% top-line revenue growth, and reduced Google Ads spend by 50%.
Our team reviewing the initial ad performance audit with Small Flower's marketing manager.
Los Angeles, CA, USA
Creative Solutions
Jane Doe
Creative Director
Project details
Developed a new creative strategy for Meta and edited videos for diverse content, moving beyond DPA.
Results
Increased ad diversity, improved user engagement, and contributed to a higher overall ROAS.
Our creative team meticulously crafting engaging video ads for Small Flower's Meta campaigns.
New York, NY, USA
Analytics Insights
Peter Jones
Data Analyst
Project details
Provided ongoing analytics support, offering clarity on various marketing channels beyond paid ads.
Results
Empowered Small Flower's team with a clearer understanding of their overall marketing ecosystem and performance.
Our data analyst presenting key insights on organic traffic and other marketing channels to Small Flower's team.
How do you differentiate online vs. in-store purchases?
We deploy advanced edge tag tracking to precisely attribute purchases, allowing us to distinguish between online and in-store transactions.
How quickly can I expect to see results?
While results vary, clients typically see significant improvements in ROAS and revenue within 3-6 months of implementing our strategies.
What is edge tag tracking?
Edge tag tracking involves implementing sophisticated tracking codes that capture granular data on user interactions, providing a clearer picture of your customer journey.
Do you work with businesses outside of e-commerce?
While our expertise is highly effective for e-commerce, we adapt our strategies to various business models. Contact us to discuss your specific needs.
How do you ensure data privacy with tracking?
We adhere to strict data privacy regulations and best practices, ensuring all tracking is compliant and customer data is protected.
Occamize helps ecommerce stores and lead‑gen companies running Meta and Google ads replace broken measurement and attribution theater with a simple optimization system tied to real revenue, not platform ROAS.
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Resources
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Ryan Levander
Founder, Chief Problem Solver
Stringbean
8th Year Intern, Chief Fun Officer
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